A heartwarming sight graces the streets of Tianshui: the Tianshui malatang volunteer service vehicles, on March 16, 2024. [Photo provided to gogansu.com]

Tianshui has adopted measures to better serve tourists. Tourists arriving by train are greeted by welcome banners and offered free bus rides. Free parking lots are provided to motorists. Some workers from local scenic attractions distribute tickets and give out mascot or gifts at the malatang restaurants.

The city's attractions include the Maijishan Grottoes, a UNESCO world cultural heritage site, the temple of Fuxi — the legendary ancestor of the Chinese nation — and Nanshan Mountain.

Feng Wen'ge, Party secretary of Tianshui, said at a conference on Saturday that the explosive popularity of Tianshui malatang presents a rare opportunity to enhance the city's reputation and also test its service capabilities.

He added that every effort should be made to meet visitors' demands and improve their experience by increasing offerings and improving service quality. He also emphasized the need to ensure traffic, food and fire safety, as well as environmental hygiene at key locations such as airports, railway stations and commercial streets.

"All forces should be mobilized to provide comprehensive services in every aspect, ensuring that visitors to Tianshui can eat, play and travel with pleasure," he said.