Shopper browse goods for Year of Snake at Gansu Provincial Museum in Lanzhou, Gansu province. [Photo provided to Lanzhou.gogansu.com]

In Lanzhou, Gansu province, kids are choosing from "Draw a Snake or Add Blessings" toys at the Gansu Provincial Museum. The museum's Snake Year-themed products, with their quirky charm, are a hit among young shoppers. 

Snakes are the sixth animal in the 12-year cycle of the Chinese zodiac, and are considered to be symbols of wisdom, longevity and good fortune. The products have stimulated people's passion for buying ahead of the long holiday.