In Lanzhou, Gansu province, this shining pearl by the Yellow River offers an awe-inspiring view of the city while also providing a cultural feast.

In recent years, Lanzhou has embraced a holistic approach to cultural tourism, systematically planning and developing resources across its territory. This strategy has led to the creation of landmark cultural tourism projects—including Yellow River Tower, Jincheng Pass· Ancient Ferry, and Night Tours on the Yellow River—which together welcome over two million visitors annually.

The Yellow River Tower serves as a cultural centerpiece, featuring exhibitions on Yellow River art, rare river stones, themed book houses, and immersive multimedia experiences. The site conveys the enduring spirit of the Yellow River—marked by resilience and virtue—through a comprehensive destination that blends natural landscapes, historical architecture, and interactive cultural elements.

The Jincheng Pass·Ancient Ferry Scenic Area focuses on the city's mountains, rivers, bridges, towers, passes, and pavilions. By excavating and activating historical IPs, the area has diversified its offerings and enhanced service quality, turning Yellow River tourism into a catalyst for local economic growth.

The Yellow River night cruise serves as a boost to Lanzhou's night economy, showing the beauty and magnificence of Lanzhou to visitors from all over the world. The cruise project, including abundant shoreline performances and unique snack streets, makes Lanzhou a hot tourist city with beautiful scenery and delicious food. New waterfront activities such as riverside camping and open-air weddings have emerged, enriching visitor experiences.

Lanzhou's efforts to integrating cultural depth with tourism innovation is evolving force for sustainable development and international cultural exchange.